The Power of URL Redirects and Why You Should Know What They Are
301 redirects often tend to create confusion for clients and consistently stir-up debate on best practices within the SEO industry. With this in mind, I will go on to clarify what a 301 redirect is, why (and when) you should be using 301 redirects, and how to set up 301 redirects for your website/s. What is […]
How to Create Highly Converting Landing Pages Using the A.I.D.A. Framework
To put it in its simplest terms, a landing page is the page on your website a person visits after clicking an ad or after a search. Commonly in online marketing, landing pages can also be a stand-alone page, distinct from your website, with a singular focus or objective. But once you have that visitor, how do you convert them into a […]
Inbound vs. Outbound Marketing. Which Is Better For You?
Over the past year, my business has grown over 300%. Much of that success has been attributed to inbound marketing strategies. But before I dig deep into what inbound marketing is, I think it would be great to define what outbound marketing is and how it differs from inbound marketing. In its simplest definition, outbound marketing is […]
Video Backgrounds: When to Use Them for Your WordPress Website
I have done a few live streams focusing on website design, with one of those using video as a background for your WordPress site. Video backgrounds haven’t quite caught on to mainstream websites, but top designers are learning very quickly that it sets their clients’ websites apart from its competition. Adding a video as a background to […]
Ditch the Email Newsletter
Want to know how many email newsletters or bulletins I have opened in 2016? Close to Zero. Nonna. Zilch. They probably have lots of useful content and at some point in the past few years I may have subscribed to them. However, 2016 is quite different from 2010 when content is now immediately accessible at […]
Don’t C.R.Y. – D.R.Y. Your E.Y.E.
D.R.Y. simply means Don’t Repeat Yourself. The opposite of D.R.Y. is described as being W.E.T., meaning that you Write Everything Twice or Waste Everyone’s Time. And in some cases, things are beyond writing everything just twice and wasting everyone’s time, which we refer to the term C.R.Y. or Continously Repeating Yourself. Whatever you want to call it, […]
My Go-To Resources to Find Great WordPress Plugins
This page has a list of my top GO-TO websites for Premium and Free WordPress plugins that I use when building my clients sites. Check them out and let me know what you think and if there are others that you would recommend! 37 Essential WordPress Plugins You Should Know (author: WPMUDev) Best WordPress Plugins (author: WPBeginner) WordPress.org […]
What Is Your Market Campaign Strategy?
The old slogan “Fake it until you make it” is really bad advice when it comes to conducting a marketing campaign for your small business. But this is what I see many new (and seasoned) entrepreneurs use as their marketing strategy. They sporadically place an ad, put up a website, post it on Facebook, livestream […]