How to Create Highly Converting Landing Pages Using the A.I.D.A. Framework
To put it in its simplest terms, a landing page is the page on your website a person visits after clicking an ad or after a search. Commonly in online marketing, landing pages can also be a stand-alone page, distinct from your website, with a singular focus or objective. But once you have that visitor, how do you convert them into a […]
Ditch the Email Newsletter
Want to know how many email newsletters or bulletins I have opened in 2016? Close to Zero. Nonna. Zilch. They probably have lots of useful content and at some point in the past few years I may have subscribed to them. However, 2016 is quite different from 2010 when content is now immediately accessible at […]
Don’t C.R.Y. – D.R.Y. Your E.Y.E.
D.R.Y. simply means Don’t Repeat Yourself. The opposite of D.R.Y. is described as being W.E.T., meaning that you Write Everything Twice or Waste Everyone’s Time. And in some cases, things are beyond writing everything just twice and wasting everyone’s time, which we refer to the term C.R.Y. or Continously Repeating Yourself. Whatever you want to call it, […]