Inbound vs. Outbound Marketing. Which Is Better For You?
Over the past year, my business has grown over 300%. Much of that success has been attributed to inbound marketing strategies. But before I dig deep into what inbound marketing is, I think it would be great to define what outbound marketing is and how it differs from inbound marketing. In its simplest definition, outbound marketing is […]
Don’t C.R.Y. – D.R.Y. Your E.Y.E.
D.R.Y. simply means Don’t Repeat Yourself. The opposite of D.R.Y. is described as being W.E.T., meaning that you Write Everything Twice or Waste Everyone’s Time. And in some cases, things are beyond writing everything just twice and wasting everyone’s time, which we refer to the term C.R.Y. or Continously Repeating Yourself. Whatever you want to call it, […]
What Is Your Market Campaign Strategy?
The old slogan “Fake it until you make it” is really bad advice when it comes to conducting a marketing campaign for your small business. But this is what I see many new (and seasoned) entrepreneurs use as their marketing strategy. They sporadically place an ad, put up a website, post it on Facebook, livestream […]
Facebook Retargeting Automation with Drip.com
For many, it seems great seeing an ad on our Facebook feed of a website we recently visited. This is what retargeting basically entails in Facebook marketing. Facebook retarget marketing without mincing words represent one of the most effective and result-producing advertisement approaches you can embark on when it comes to closing sales on potential […]