For many, it seems great seeing an ad on our Facebook feed of a website we recently visited. This is what retargeting basically entails in Facebook marketing. Facebook retarget marketing without mincing words represent one of the most effective and result-producing advertisement approaches you can embark on when it comes to closing sales on potential customers and leads.
Despite the astonishing effectiveness of Facebook ad retargeting, the basics are simple and easy to jump on for any marketer. Facebook retargeting allows you to build a list of potential customers who had previously expressed interest by possibly visiting your website but maybe did not purchase. Does this sound familiar?
For these potential customers we are referring to here, retargeting enables you to increase the appeal of your products by displaying related ads on their Facebook feeds. This would help build interest and possibly result in conversion. This retargeting could take the form of an alluring discount, free shipping offer or anything to increase the marketing flavor of your services and enhance its attraction. Are you getting the idea? Great, let’s move on.
The powerful advantage of Facebook retargeting ads is that you are not just filling the feeds of some random individual with your ads. No. These are people who have expressed interest in your services, potential buyers possibly reluctantly waiting to be educated and nurtured on your products and services. This way you are concentrating your marketing on those who are greater prospects of conversion; just a bit more marketing from you and you’re on your way to a sale. Is this beginning to make more sense?
Moving on to more technical details, how this works is that you would basically install the Facebook pixel on your website. The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. This pixel code would create cookies on the devices that visit your website and carry the information back to Facebook of which pages the visitor has viewed. These pages could even be shopping carts the visitor abruptly left without buying. So when retargeting these prospects or customers, they would be reminded of the pages they visited on your website, rejuvenating interest in them about your services. Luckily, this entire process can be automated.
While there’s software out there that will automate this process for you, I have tested one in particularly that I recommend – Facebook retargeting automation workflow with Drip.com. This automation workflow provides a simple and easy way to retarget your customers on Facebook after they have visited a page on your website. It also allows you to move your subscribers in and out of your Facebook custom audiences simply by setting up triggers and rules in your Drip.com account. You can as well start, pause and vary the type of ads you retarget to your prospects and customers (in each stage of your sales funnel) on Facebook, thus saving money and increasing sales.
One standout feature you will enjoy from this automation workflow is the level of intelligence integrated into this email marketing automation software, making it a breeze for you to set up in just a few minutes. In all, Drip.com is a great email marketing automation tool that you should consider adopting in your marketing automation stack.
Are you interested in learning more about this process? Check out my Periscope.tv broadcast that goes through step-by-step details of setting this up.